STARTUP-FOCUSED UX PRODUCT DESIGNER

I design products that make business sense and feel obvious to people.

UX designer helping startups turn complex workflows, user behavior, and business goals into products people can use and companies can grow.

UX strategy

Research

Product thinking

User psychology

Complex B2B / healthcare workflows

FEATURED PROJECTS

Problem · Scope · Decision · Outcome

01 / B2B WORKFLOW

IF → THEN → RUN

Application Automation integration

Problem · Enterprise teams struggled to configure automation across a newly acquired no-code product.

Role / Scope · End-to-end UX strategy, workflow design, and integration model.

Key decision · Reframed setup around progressive, guided workflow decisions.

Published case-study claim · 40% faster automation setup · 35% increase in successful automation runs

02 / HEALTHCARE UX

DATA,
MADE DECISIVE

Clinical Data Management Tool

Problem · Clinical teams needed to capture qualitative and quantitative data without slow, error-prone steps.

Role / Scope · Healthcare enterprise UX, research synthesis, and task-flow simplification.

Key decision · Consolidated complex capture tasks into a focused, role-aware workspace.

Published case-study claim · 90% task-time reduction · 10× scale

03 / GROWTH UX

SIGNAL
→ ACTION

Data-led Product Redesign

Problem · Conversion stalled because product decisions were disconnected from behavioral data.

Role / Scope · Data-informed product redesign, behavioral analysis, and conversion UX.

Key decision · Prioritized intent-led paths over generic feature promotion.

Published case-study claim · +129% conversion · +35% demo requests

04 / SELF-INITIATED

EVIDENCE
→ DECISION

Orbit — AI-native decision workspace

Problem · Teams lose decision context across research, tickets, analytics, and stakeholder judgment.

Role / Scope · Self-initiated product strategy, UX system, and AI interaction concept.

Key decision · Make evidence, confidence, and contradiction visible before a team commits.

Outcome · A traceable decision model that keeps human judgment in the loop.

AI-NATIVE DESIGN PROCESS

AI expands the range. Judgment makes the product.

AI proposes. I verify sources, choose the direction, and stay accountable.

Discover

Organize sources and behavioral evidence.

Frame

Challenge the assumption before solving.

Explore

Diverge, then select with rigor.

Prototype

Make the risky assumption testable.

Validate

Surface patterns and contradictions.

ADDITIONAL WORK

TELEMETRY PROJECT

AD PLATFORM REDESIGN

Ad Platform Redesign

Published Behance case study · Reframing a new advertising workflow for clarity and control.